Scrum Agile Project Management

The Product Owner Demystified

There is often a vacuum between the company vision and the final outcome of software development projects, causing late validation and low value. This vacuum is present in pretty much all companies, caused by a wrong and ill-conceived product delivery approach. This vacuum is filled with meaningless busy work and extensive task management, resulting in being busy without a clear direction. As a Product Owner in a Scrum team, it is your accountability to fill and manage this vacuum to help your company to get out in front of this problem and maximize value using the 3Vs approach: Vision, Value, Validation.

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