Uncertainty in the Product Backlog is a big risk for the schedule of a Scrum project. How clever your estimations might be, Agile has to consider them using the notion of “cone of uncertainty”. share share share share
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Scaling Agility in Customer Experience at Ford Motor Company
March 5, 2026
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Benjamin Igna worked with Ford Motor Company and lead the transformation within the launch of the new Ford Explorer (EV). In this presentation, he shares his learnings and approaches during the change towards agility of the CX organization across 5 different Markets and cultures affecting multiple hundred people in sales and marketing.
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How Continuous Validation in Scrum Improves Content Readiness for AI Search
April 9, 2026
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The era of traditional search is rapidly fading into the past, giving way to smart algorithms and generative responses. Simply filling a website with keywords to rank high is no longer enough. Modern systems analyze the depth, veracity, and structure of content with the meticulousness of an experienced QA engineer.

