This video will provide you with practical techniques on how to build a powerful roadmap for your product or service, one that allows any Agile organization to get valuable feedback from their customers and deliver business value.
Your product roadmap can basically set your life course as a designer/researcher so why is it so often that user feedback can get lost in the discussion over “Feasibility” of implementation. Without a clear roadmap, research and design can often not have the lead time needed for activities. This leads to a state of forever catching up and being reactionary.
Shifting responsibilities from a “command and control” organization towards self-organized teams is not easy. In her article “Managing Product Teams for Success”, Teresa Torres discusses the challenges that you face when you try manage product teams by outcomes.
This talks discusses 7 deadly sins of software development, specifically relevant for Agile teams. It’s pretty clear when you fail as a start-up, where you and your friend invested last savings. The product is not ready or just doesn’t get sold, the money’s gone, you open LinkedIn to search for a job suitable for an “experienced software engineer with entrepreneurial background”. It is way more tricky in a big company with a well-established product.
If some consider Scrum as an Agile project management framework, many people consider that is is more a product management approach. Anyway, Scrum is about understanding the need of the customers to deliver value. In this context, the concept of “personas” can be used to support user-centered design throughout a product development cycle by focusing on the characteristics of key user segments.
Running an experiment is trivial: Make a change and see what happens. Running experiments at scale, however, is a different story. It is not trivial to simultaneously run hundreds of experiments across 100 million users. It’s not trivial to cover dozens of platforms and markets while staying on top of the technical and methodological complexities.
The notion of product is important in Scrum. Many qualify it as a product development approach rather than a project management framework. The product owner role is responsible that the production of the Scrum team meets the requirements of the customers and deliver value for the organization. This role is often compared to the role of product manager. In his article “Mapping the Product Manager Role to the Product Owner Role”, Sriramasundararajan Rajagopalan discusses if a product manager is the same as a product owner.