Building an Experimentation Culture at Spotify

Running an experiment is trivial: Make a change and see what happens. Running experiments at scale, however, is a different story. It is not trivial to simultaneously run hundreds of experiments across 100 million users. It’s not trivial to cover dozens of platforms and markets while staying on top of the technical and methodological complexities. And it’s also not trivial to build a culture of curiosity where people are happy to expose their ideas to a reality check and are not afraid to see them fail. This talk discusses Spotify’s approach to scaling experimentation and lessons learned along the way.

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