Becoming Customer Focused: Learning to Listen

This customer focus listening workshop covers the basics of customer development: interview, building questions and adopting your customers’ language. You will learn:
* How to get insight out of 90 seconds, stakeholder, customer or annoying boss
* Basics of interview technique (open versus closed questions etc)
* Cognitive Biases
* Aspirational versus Experience driven Stories (stopping your customers lying to you)

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