In this article, Brian Vanderjack shares 21 ways to engage and retain the product owner in a Scrum project. The Product Owner role is very important in Scrum, because he guide the team on how to add business value through creating, prioritizing and managing user stories. Thus it is a big problem when the Product Owner is only involved and not committed to the project.
This is why the article from Brian Vanderjack provides 21 specific ways that could be uses to engage the Product Owner or to re-engage the Product Owners that are no more active members of Scrum teams. The methods proposed include written Product Owner role description; asking for a Product Owner Delegate to represent the Product Owner or assist him; check and monitor conflicting loyalties; ensure the entire team is engaged in creating user stories.