Benjamin Igna worked with Ford Motor Company and lead the transformation within the launch of the new Ford Explorer (EV). In this presentation, he shares his learnings and approaches during the change towards agility of the CX organization across 5 different Markets and cultures affecting multiple hundred people in sales and marketing.
Here are some of his thoughts about agility: “With the hidden story of agility in mind, the advancement of various approaches, examples of the successful application of agile techniques and my personal experience, I would like to leave you with three final thoughts:
The essence of agility stems from the discovery phase of a product and not its delivery. This understanding underlines the need to carefully analyse the context in which a team operates and to select and adapt the appropriate framework accordingly. The uniqueness of each project, due to specific technological challenges and industry-specific requirements, makes it almost impossible to provide an all-encompassing solution with a single framework. Kelly Johnson could never have developed an mRNA vaccine in a smelly tent. And certainly with SAFe 6.0, the development of the P80 shooting star would have taken longer than 143 days. Agile methods provide a valuable framework, but their true strength lies in their flexibility and adaptability to the situation at hand.
Teams should not blindly rely on the guidelines of a framework, but use its principles as a guide to find their own way. Technology is developing rapidly and industries are facing constantly changing challenges. What was valid yesterday may already be outdated today. In this dynamic environment, it is crucial that teams quickly recognise obstacles and find innovative solutions that go beyond the boundaries of a framework.
Teams should also not be paralysed by the choice of a “right” framework. Instead, they should take a step back and focus on what really matters: sharpening their understanding of their specific challenges and developing an approach that allows them to learn about the customer and the market faster and collaborate better. The key is to develop a deep understanding of how technology and industry-specific requirements must shape the approach to achieve true agility and ensure sustainable success.”
Source: The hidden story of agility, https://t2informatik.de/en/blog/the-hidden-story-of-agility/
Video producer: https://www.boosterconf.no/
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