Scrum Agile Project Management

Want to Win with Agile? Pivot Your Culture First

These days most dev organizations can configure themselves around agile thinking. That is only half the battle. Unless the rest of the company – be it sales, marketing, finance – also adopt the agile mindset, you risk launching misunderstood products eg. what seems like MVP to the development team, seems like buggy features to the marketing team.

At its core, agile teaches us that a clear vision of the end product is not necessary. But unless the sales team is bought into dev’s vision of “get it wrong before you get it right”, agile can come off as antithetical to winning in the market. In this talk I will explore how to move the entire organization to become agile in both thought and action. I will speak to how you can sell a vision of agile, from a company’s senior leadership down to its staff. I will call upon real life learnings – both wins and failures.

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