Scrum Agile Project Management

Making Value Visible

The first principle of the Agile Manifesto tells us that we have to deliver value: “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. However, when faced with seemingly endless choices and a world moving at an increasing speed, how do you evaluate strategic options with speed and precision?

As a leader with over 30 years experience in sales, marketing and corporate roles within tech companies, Andy Cooper has pondered this problem for many years. This presentation explains how using concepts borrowed from Lean, Lean Startup, Agile Software Development, Beyond Budgeting and other adaptive approaches, you can create a highly effective process to make and evaluate decisions using a Value Engineering approach. This approach can be used in multiple situations including evaluating product direction, strategic initiatives, or personal situations evolving value-based thinking. In the session, Andy walks through an example and shows how this can be applied to solve many other tough value-based problems. Andy also shares how he has used this approach to solve sales and marketing challenges in the companies he has worked for.

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