Running an experiment is trivial: Make a change and see what happens. Running experiments at scale, however, is a different story. It is not trivial to simultaneously run hundreds of experiments across 100 million users. It’s not trivial to cover dozens of platforms and markets while staying on top of the technical and methodological complexities.
The notion of product is important in Scrum. Many qualify it as a product development approach rather than a project management framework. The product owner role is responsible that the production of the Scrum team meets the requirements of the customers and deliver value for the organization. This role is often compared to the role of product manager. In his article “Mapping the Product Manager Role to the Product Owner Role”, Sriramasundararajan Rajagopalan discusses if a product manager is the same as a product owner.
With Agile practices becoming more and more common, the call for Product Leadership has never been louder. Product owners are drowning in feature alignment and internal stakeholder discussions, slowed by technical and organizational complexity, crippled by a risk-averse company culture and focused on internal risks rather than market outcome. Long ago the Samurai learned that Agility in itself is not enough. Leadership comes from an unwavering vision, clear values and relentless exercise of martial practices (kata).
If Scrum and Agile approaches are supposed to increase the chances of success for software development projects, not all the projects that want to use Scrum are successful. In some organizations, Scrum is a failure. This article discusses why Agile projects might fail because of the confusion between the Scrum roles (Scrum Master, Product Owner, Developer) of a Scrum Team and the required Agile mindsets.
Business that want to earn money and people who want to make a difference! In the morning everything looked so promising. When they met it was a disaster. Will the goals be achieved? Can the dream survive? You will dive into the story and live it through. You will see emotional snapshots from people’s lives that eventually brought them to the real value(s).
“Garbage in, garbage out” is an old programming concept that is today somewhat similar to the “Building the right product versus building the product right” mantra. In Agile project management approaches like Scrum, the role of the product owner is fundamental to deliver value to the customer. Scrum. The Product Ownership book written by Robert Galen is completely dedicated to this crucial role and aims at presenting approaches, behaviors and attitudes of great product owners.
If user stories are the start of the conversations to define user requirements, Scrum teams can also use other tools to obtain a more precise definition of these requirements. In the article “When and How to Create Customer Journey Maps”, Kate Williamson presents the concept of customer journey map, the visualization of the process that a person goes through in order to accomplish a goal, and when and how to use them.
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